Wine Culture

The e-Performance Barometer is a survey made every two years by the KEDGE Business School under the guidance of Prof. Grégory Bressolles. The paper examines the world's best wine ecommerce web sites. The study is based on the feedback of 3000 users based in France, United Kingdom, Italy, Germany, Spain, USA, Australia and China that evaluate the web sites on the basis of seven criteria: information relevance, ease of use, security and privacy, variety of offer, interactivity and customization, reliability, design. The paper features the international ranking of the best wine e-commerce sites. In the last 2015 edition, Wineshop.it is ranked 8th and it is the only Italian site featured.