Best on-line wine shops 2011

The e-Performance Barometer is a survey conducted every two years by the School of Management of Bordeaux (BEM) under the guidance of Prof. Grégory Bressolles. The paper examines the best e-commerce of wine in the world. To conduct the study they surveyed 3,000 Internet users among Italian, French, English, German, Spanish, American, Australian and Chinese who evaluate sites based on seven criteria: relevance of information, ease of use, security and privacy protection, varieties of  offer, level of customization and interactivity, reliability, design. Final result of the research is the international ranking of the best wine online. In the last 2011 edition of the ranking figure one Italian website, Wineshop.it, rising to as many as 14 positions, compared to the previous ranking, finishing in fourth place. Behind an American website, English and Chinese, but before the first of the French sites. A little italic pride in this case does not hurt! For more information see the official website of E-Performance Barometer.